THIS IS pride movement identities

This project was a branding brief for a new not-for-profit organisation supporting LGBTQIA+ sports groups across Australia. The task involved creating two interconnected brand identities, Pride Movement for the organisation and Sport Your Pride for its flagship event, along with a style guide and promotional materials. The goal was to design brands that felt professional, inclusive, and joyful while celebrating movement, community, and pride.

The final identities use bold shapes and dynamic layouts to convey energy and inclusivity, with a modern take on Pride colours that avoids clichéd rainbow visuals. Pride Movement embodies support and connection for LGBTQIA+ sports communities, while Sport Your Pride emphasizes celebration and visibility through sport, launching in November 2025 at Canberra’s SpringOUT Festival.