Hi, I’m Sherlyana — but you can call me Sherly.

I’m a visual communication design student with a passion for branding that’s not only visually engaging but also deeply meaningful. I believe design should do more than look good, it should tell stories, create connections, and make everyday experiences feel memorable. My approach is to design with both strategy and empathy, so that every outcome feels thoughtful, lasting, and human.

My journey into design wasn’t a straight path. I’ve always been drawn to creativity, experimenting with type, layout, and visual storytelling to find my voice. Over time, I discovered that branding is where I feel most at home, it’s the space where design meets purpose, and where I can blend creativity with intention to shape how people interact with the world around them.

These days, I’m especially inspired by hospitality and lifestyle branding. I love exploring how design can influence the way people feel welcomed, cared for, and remembered, whether it’s through a brand identity, packaging, or an experience.

Looking ahead, I hope to continue growing as a designer who can bridge the gap between creativity and strategy, crafting brands that have both heart and impact.