THIS IS FLOWBUDDY

This project was a branding brief for FlowBuddy, a yoga accessory, completed as part of a Design and Communication project at Griffith University Queensland College of Art. The task involved developing a complete brand identity, including a style guide and promotional materials, that reflected values of mindfulness and sustainability while appealing to wellness-focused consumers.

FlowBuddy is a holistic yoga companion designed to support both physical and spiritual well-being. The name “Flow” evokes the smooth, natural movements of yoga, while “Buddy” emphasizes its role as a reliable partner in practice. Crafted with eco-conscious materials, FlowBuddy combines thoughtful design with sustainability, offering balance, comfort, and adaptability for every yoga journey.