this is ecolens

This project was a branding brief for EcoLens, a sustainable eyewear company, completed as part of my Design and Branding course. The task involved developing a complete brand identity, including a style guide and promotional materials, that conveyed the brand’s values while remaining professional and market-ready.

EcoLens is an eco-conscious eyewear brand that combines style, versatility, and sustainability. Using ethically sourced materials and environmentally responsible production, the brand caters to consumers who value both fashion and impact. The name “EcoLens” emphasizes its environmental mission, and the logo incorporates leaf motifs to reflect its commitment to nature and reducing its carbon footprint.