SAJI RASA
Bringing warmth, culture, and storytelling to hotel dining. Inspired by Indonesian traditions, this project creates a consistent and modern visual identity across menus, in-room dining, takeaway packaging, and signage, making every dining moment special for guests.
Discover Flavour
The Essence of Saji Rasa
Saji Rasa explores how design can transform hotel dining into a memorable and culturally rich experience. While hotels often focus on rooms and spa services, dining spaces are sometimes overlooked in branding. This project creates a cohesive visual identity system for a boutique hotel’s food and beverage offering, including logos, menus, in-room dining cards, takeaway packaging, and signage.
Inspired by Indonesian traditions and modern design, Saji Rasa blends authentic culture with a contemporary hotel feel. The project aims to make every dining experience consistent and meaningful, so guests feel a sense of warmth, storytelling, and connection, while hospitality professionals can deliver a seamless and polished experience.
A complete dining brand system that blends Indonesian culture, modern design, and a memorable guest experience.
Discover this month’s special menu, crafted for you.
savour
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exepreience
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savour • your • exepreience •
taste now!
taste now!
meet the designer
I’m Sherly - visual communication designer passionate about creating culturally grounded brand identities. Saji Rasa reflects my interest in connecting design with sensory experience and storytelling, blending tradition and modern aesthetics through thoughtful strategy and visual design.